The Institutional Logics Perspective

The cultural industries have been considered unique and out of the mainstream, not a subject for developing general theory, and therefore relatively understudied by organizational scholars. We argue it is no longer the case that cultural industries are so unique-representing small markets and industries of little matter to research in the sociology of organizations. Cultural industries are now one of the fastest growing and most vital sectors in the U.S. and global economies (U.S. Census Reports, 2000). This growth is fueled in large part by the nature of the symbolic, creative, and knowledge-based assets of cultural industries. In this volume the manuscripts recognize that the functions of the symbolic, creative, and knowledge-based assets of cultural industries are also characteristic of the professional services and other industries as well. The manuscripts illustrate how the boundaries become blurred between cultural and other related industries that also rest upon the endeavors of and knowledge of creative workers. These dynamic interactions in the commercial landscape between the cultural, professional services, and other industries provide a richer context for the authors in this volume to examine changes in a specific market or industry, and also to advance our understanding of the institutional transformation of organizations.

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Markets from Culture

Institutional logics, the underlying organizing principles of societal sectors, influence organizational decision making. Any shift in institutional logics results in a shift in attention to alternative problems and solutions and in new determinants for organizational decisions. Examining changes in institutional logics in higher-education publishing, this book links cultural analysis with organizational decision making to develop a theory of attention and explain how decision makers concentrate on certain market characteristics to the exclusion of others.

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Transformation in Cultural Industries

In tracing the development of the institutional logics perspective from earlier institutional theory, the book analyzes seminal research, illustrating how and why influential works on institutional theory motivated a distinct new approach to scholarship on institutional logics. The book shows how the institutional logics perspective transforms institutional theory. It presents novel theory, further elaborates the institutional logics perspective, and forges new linkages to key literatures on practice, identity, and social and cognitive psychology. It develops the microfoundations of institutional logics and institutional entrepreneurship, proposing a set of mechanisms that go beyond meta-theory, integrating this work with macro theory on institutional logics into a cross-levels model of cultural heterogeneity.

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